Writing

The purpose of work is to do work with purpose

What is your purpose? Imagine this question in a job interview! It would pose a big WHAT(?) moment and make people think for some time before answering. However, every human being has a purpose. The thing that is a higher goal. To save the world? To do good?

Towards a holistic design approach

Mar 27, 2019 · 6 minutes read

What is the value of design? This question is overwhelmingly bounced around, not only on social media like design twitter, but also in meetings, in product teams, and in companies’ strategic steering groups. Rightly so, we all need to understand — even designers — the real value that design creates.

Building successful design systems with well integrated research

Nov 12, 2018 · 9 minutes read

Design systems are a hot topic right now. Everyone talks about them and wants to build them. It is evident that software has eaten the world, and design has a major role in this. Undoubtedly, design systems are a much needed help to scaling design and development teams.

Creating a true open platform for designers

Mar 30, 2018 · 4 minutes read

Which is the best tool for designers? Does it really matter? What if what matters is actually an open platform for the design profession where designers can use whichever tools they want? Just like code?

Why are we building a design systems conference?

Jan 29, 2018 · 5 minutes read

Everyone is talking about it. At the same time whenever everyone is talking about it, there is a lot of buzz and hype around it. That is great. But it should not take us away from the prime reason of Design Systems. They are here to serve as the single source of truth for delightful and functional products and services.

Becoming a superstar level designer

Jan 3, 2018 · 4 minutes read

There are a lot of articles out there that will tell you how to become the best designer in the world! Some of them are probably pretty good. However this one… Well, this one is mine.

The “Everybody is a designer” kind of article

Apr 27, 2017 · 3 minutes read

Every once in a while, the conversation about everyone being a designer is bound to happen. This conversation reboots in uncertain patterns of time, but it sure frequents the lively Slacks, Twitter feeds, Medium articles… You name it. Then the crusaders of both sides march with their spears to defend or burn Rome once again.

Top 2017 trends influenced by design

Jan 2, 2017 · 8 minutes read

2016 was the year where User Experience, and more generally Design, took a big fat seat at the C table. Yeah, of course it was not the first time this has happened ever, however this year everyone went crazy talking about design. Design thinking, user experience, startups, company culture, users, customer customer customer, CX,UX IxD, …you name it.

3 undeniable skills for UX designers

Oct 27, 2016 · 3 minutes read

I want to share a few skills that I like to use, and to me, is what makes my job enjoyable, and drives my motivation to get always better and learn more.

Data-informed Design in practice

Feb 24,2016 · 5 minutes read

In this article we will strive to find a joint force of using data (online and offline), together with human input, user feedback, and designing for the user. Below are the two approaches we are going to be combining in a new super-approach with a simple outcome.

Why UX is becoming a thing.

Oct 5, 2015 · 4 minutes read

The web has evolved exponentially since the ugly pages of the 90s. A website at a time, companies and designers figured out that hey, I can do this differently. Let’s try. We did try a lot, we still do. UX has not come into any final stage. Nor will it ever. It is a craft that will keep evolving. And this is pretty damn awesome.

Interested in more?

Check out the rest of my work!

Enterprise Design Sprints

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Building a digital platform for a global hackathon

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Enabling online communities

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Lean design methods for a startup

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